Privacy policy

Privacy Policy

Last updated: August 22, 2026

This Privacy Policy explains how BikesDirect (“BikesDirect,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, make a purchase, contact us, or otherwise use our services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of information:

Information You Provide

  • Name

  • Billing and shipping addresses

  • Email address

  • Telephone number

  • Account login information

  • Order and transaction details

  • Product reviews and customer-service messages

  • Return, refund, and warranty information

  • Marketing preferences

Payment Information

Payments are processed by Shopify Payments or other third-party payment providers. These providers may collect payment-card numbers, billing details, and transaction-verification information.

BikesDirect generally does not directly store complete payment-card numbers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

  • IP address

  • Browser and device information

  • Operating system

  • Cookie identifiers

  • Pages viewed and links selected

  • Referring website

  • Shopping-cart activity

  • Approximate location

  • Dates and times of visits

  • Information about how you interact with our Services

Information From Other Sources

We may receive information from Shopify, payment processors, shipping carriers, fraud-prevention providers, analytics services, advertising partners, social-media platforms, and other vendors that help operate our business.

How We Use Personal Information

We may use personal information to:

  • Process and deliver orders.

  • Collect and verify payments.

  • Create and manage customer accounts.

  • Provide order confirmations and shipping updates.

  • Handle returns, refunds, exchanges, and warranty requests.

  • Respond to questions and customer-service requests.

  • Detect and prevent fraud, abuse, and security incidents.

  • Maintain and improve our website and services.

  • Personalize your shopping experience.

  • Send marketing messages when permitted by law.

  • Measure advertising and website performance.

  • Comply with legal, tax, accounting, and regulatory obligations.

  • Enforce our terms and protect our rights and customers.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand website activity, prevent fraud, and support advertising.

Some cookies are necessary for functions such as the shopping cart, secure checkout, and account access. Other cookies may support analytics, personalization, or advertising.

You can manage cookies through your browser settings and, where available, our cookie-preference tool. Blocking certain cookies may prevent parts of the website from functioning correctly.

How We Share Personal Information

We may share personal information with:

  • Shopify, which hosts and supports our online store.

  • Payment providers that securely process transactions.

  • Shipping and fulfillment providers that deliver orders.

  • Technology and hosting providers that operate our website.

  • Analytics and advertising partners, depending on your preferences and applicable law.

  • Customer-support and communication providers.

  • Fraud-prevention and security providers.

  • Professional advisers, including accountants, insurers, and legal advisers.

  • Government authorities or other parties when required by law or necessary to protect legal rights.

  • Parties involved in a business transaction, such as a merger, financing, acquisition, restructuring, or sale of business assets.

We do not share personal information with unrelated third parties merely for them to use for their own purposes, except as disclosed in this policy, with your direction or consent, or as permitted by law.

Targeted Advertising and Privacy Choices

Depending on the advertising and Shopify features enabled on our store, certain information about your website activity may be used or shared to provide personalized or targeted advertising.

Where required by applicable law, you may have the right to opt out of targeted advertising or certain sharing of personal information. You may exercise available choices through our cookie or privacy settings or by contacting us at support@bikesdirect.us.

We will not discriminate against you for exercising an applicable privacy right.

Marketing Communications

If you receive promotional emails from us, you can unsubscribe by selecting the unsubscribe link included in the message.

You may still receive non-promotional messages related to your orders, account, transactions, or customer-service requests.

To stop promotional text messages, reply STOP to the message where that option is available. Standard message and data rates may apply.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services.

  • Complete transactions.

  • Maintain business and tax records.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce agreements.

  • Meet legal and regulatory obligations.

Retention periods vary depending on the type of information and the reason it was collected.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, storage system, or electronic transmission is completely secure. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and should contact us if you believe your account has been compromised.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Know whether we process your personal information.

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate information.

  • Request deletion of your information.

  • Obtain a portable copy of certain information.

  • Opt out of targeted advertising, certain profiling, or the sale or sharing of personal information where applicable.

  • Withdraw consent where processing relies on consent.

  • Appeal a decision concerning a privacy request.

  • Lodge a complaint with an appropriate data-protection authority.

To submit a request, email support@bikesdirect.us. Please include your name, contact information, state or country of residence, and the type of request.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

International Visitors

If you access our Services from outside the United States, your information may be processed in the United States, Canada, or other countries where Shopify and our service providers operate.

Data-protection laws in those locations may differ from the laws in your country. Where required, appropriate safeguards will be used for international transfers.

Children’s Privacy

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can review and, when appropriate, delete it.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for their privacy, security, or content practices. Review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, technology, legal requirements, or business operations.

The revised policy will be posted on this page with a new “Last updated” date. Where legally required, we will provide additional notice.

Contact Us

For privacy questions or requests, contact:

BikesDirect
3285 Cypress Legends Cir, Unit 901
Fort Myers, FL 33905
United States

Email: support@bikesdirect.us
Phone: +1 (239) 288-9925